Following a cross-disciplinary perspective, this project intends to apply to three World Heritage cities, an a social expanded model based of management, based on the solid experience on archaeological management in these cities most members of the working group has. They have been researching for some decades, and since 2007 within competitive national and international projects in this issue. Havana, Puebla and Alcalá de Henares are historical cities where the archaeological dimension of the historic urban landscape has been scarcely taken into account, neither in the prevention field nor in that of social impact and, therefore, its little dissemination.

This work aims to design flexible and dynamic strategies for the treatment of Cultural Heritage, from analysing and experimenting on cases in these cities, emphasizing the social perception and participation.

In addition, this project starts as a pilot initiative in this type of scientific research in Cultural heritage management, --in our view impossible to develop only from the academic perspective-- and thus, we are involving within the team a young company, but with significant experience in participation in the urban area.

From the point of view of knowledge transfer and impact, this research has a direct incidence in the Cluster of Cultural Heritage of the Moncloa International Campus of excellence (Complutense University of Madrid and Technical University of Madrid), to which various members of the team belong. Indeed, even the project co-director is the Coordinator of this Cluster on the behalf of the UCM. Aware of the scarcity of research on management, the Cluster is presently designing a program to launch an official Master in 2016 whose main objective is to train scientific staff in this area.

With a strong and logical representation of archaeology and architecture professionals, the research proposed work team will be based on complex thought as the basic support for the advancement of knowledge. Therefore, the team comprises specialists in law, information technology and communication, philology and anthropology, which we consider essential to develop working models in Cultural Heritage.

In order to carry out our research, we start from a feedback methodology for research and participatory action, where theory and practical experience of the research team members will be combined in the selected cities. This will allow to develop targeted activities on the basis of proposals for improving the treatment of urban archaeological assets, where citizens are involved. These actions will be object of appraisal and correction during the execution of the project.